Your Google & Meta ads, run by a senior, not an agency junior.

Sprints from $2,500 · retainers from $3,000/mo—every number's published.

How it works

1
Today—send the form. Your free read lands in your inbox within a day. No call needed.
2
Week one—if it’s useful, you get a scoped plan with a fixed price. Sprints from $2,500.
3
Weeks two to three—I build it. You deal with me start to finish, no handover.

You deal with one senior operator the whole way through—the person who plans the spend is the one in the account, so nothing gets lost in a hand-off to a junior learning the job on your budget.
I make the calls on daily profit maths across spend, COGS, shipping and returns, so you're scaling on what actually clears rather than a surface ROAS number that flatters the report.
One person carries the number and answers for it, the same way I do across 14+ brands, so you always know exactly who's accountable for what your ads are bringing back.

Real resultOne Black Friday, built like an engineering project rather than a sale, cleared $2m with a million of it profit—that's the standard of thinking I'd put behind your account.

A real example

Here's what you'd get back.

A short, specific read on your account in your inbox within a day, no call to sit through. Here's a sample one; yours would be about your store, not a candle brand.

Samplea homewares and candle store

Here are the first three things I'd change in their account—

1
Where the Meta budget's going. Right now most of the spend sits on one broad campaign that looks fine on ROAS but is really just buying back people who'd have purchased anyway. I'd split out cold from retargeting so you can finally see what's actually finding new customers.
Paid Media Audit · from $2,500
2
Your Google Shopping feed. Half the catalogue's competing against itself on the same searches and the top sellers are getting starved. I'd restructure the campaign around margin, so your budget backs the products that actually make you money instead of the loudest ones.
Paid Media Audit · from $2,500
3
What counts as a win. The account's optimising to clicks and add-to-carts, so it keeps chasing cheap traffic that never checks out. I'd wire the profit number back in as the goal, so the platform learns to chase real buyers who actually reach checkout.
Ongoing management · from $4,500/mo

We'd start with the audit, and you'd see exactly where the money's leaking before you commit to anything ongoing.—Michael

One operator, in the account daily

14+

brands run by one senior operator

juniors learning on your budget

person planning the spend and in the account

Public pricing, no quote-on-a-call games: Sprints from $2,500, retainers from $4,500/mo. Every price is on the site.

See every price ›

Tell me your store and I'll find the first leak. Me, not a junior. ›

One of the sharpest people in the ecommerce growth space. His knowledge runs deep, and he knows how to apply it—paid media, email, analytics, creative strategy, and now AI systems that actually move the needle. If you want someone who'll give you a straight answer and do the work, Michael is exactly that person.

— Alex Wilson, Founder & CEO, FutureCPG

Michael Cameron — 20+ yrs operating, 14+ brands live, one long-running computer habit.

Runs on Claude · Shopify · Klaviyo · Meta · Google Ads—built and operated daily.

Find my ad-spend leak How I work