01 Growth architect · ecommerce
One person. 14+ brands. Decisions in hours.
I'm Michael Cameron. I plan, build and run growth for ecommerce brands: paid media, email, analytics and the AI systems that do the heavy reading before I make a call. You get senior judgment on your account every day, because the grunt work is already done.
02 Two service lines
The marketing. And the machinery behind it.
Pillar 01
Growth Marketing
Paid media, email, analytics and creative strategy, run by the person who answers when you call. Sprints when you need a problem fixed, retainers when you want the whole engine managed.
- Paid mediaMeta · Google
- Email & Klaviyoflows · campaigns · segments
- Analytics & trackingserver-side · GA4 · attribution
- Creative strategyangles · testing · fatigue watch
Pillar 02
AI Implementation
The systems I built to run ten brands at once, productised for yours. Five fixed-price builds plus a sixteen-module shelf, every one already working somewhere real.
- Product Finder Agent$7,500
- Content Enginefrom $5,000
- Voice-of-Customer Engine$4,500
- Data Backbone$3,500
- Your Data, Conversational$2,500
03 The numbers
One Black Friday sale for one brand, with $1m of it pure profit.
Year-on-year growth on a coffee brand in rebuild: $1.8k months to $38k months.
New customers acquired across two sale events for a single brand.
Product descriptions written, optimised and shipped for a single catalogue.
Revenue uplift on organic product pages after a comparable content deployment.
Signals read per brand, per morning, before most agencies open their laptops.
04 How one person scales
The agency model throws people at the problem. I built infrastructure instead.
Each night a pipeline pulls Shopify, Meta, Google and Klaviyo data for every brand I run. By 06:00 it has scored eight signals per brand and handed me a verdict: green, amber or red. I spend the day on the calls only a human should make.
The flagship instance is called Greenlight. It runs the portfolio every day, and it is the reason a solo operator can give 14+ brands more attention than a ten-person team.
“The site you're reading runs on the systems it describes. Greenlight scored the whole portfolio at six this morning, like it does every day.”
Twenty minutes. No deck. Your numbers, my read.
Bring your Shopify and ad accounts. I'll tell you what I see, what I'd do first, and whether we're a fit. If we're not, you keep the read.