01 Growth architect · ecommerce & digital marketing
One person. 14+ brands. Decisions in hours.
I'm Michael Cameron. I plan, build and run growth for ecommerce brands: paid media, strategy, analytics, and AI systems that do the heavy lifting—so you don't have to.
02 Three ways in
The growth architecture. And the machinery behind it.
I mainly work in three ways: managed growth on retainer, a fixed-price AI build, or a diagnostic sprint when you want a problem found and fixed (properly). Pick a door. It's nice inside.
Door 01
Growth Marketing
Paid media, email, analytics and creative strategy, run by the person who answers when you call (me). There's sprints when you need a problem fixed, or retainers when you want the whole thing managed.
- Paid mediaMeta · Google · TikTok
- Email & Klaviyoflows · campaigns · segments · tracking
- Analytics & trackingserver-side · Elevar · GA4 · attribution
- Creative strategyangles · testing · personas/archetypes
Door 02
AI Implementation
AI is the layer that lets a small team act big and get results fast: the system does the reading, checking, sorting and first-pass drafting, so the team starts the day with options instead of questions.
Usually you start with one scoped build, making the data trustworthy then connecting it all together. Twenty-four builds are documented here already—and yours will probably come from the problems your business keeps repeating.
Door 03
Sprints
A defined problem, solved in weeks/days, at a price agreed up front. Start here when you want the audit, plan or build without committing to the whole shebang.
- Paid Media Auditfrom $2,500
- CRO Sprintfrom $2,800
- Profitability Sprintfrom $3,500
- SEO & AI Search Sprintfrom $4,500
03 The numbers
One Black Friday sale for one brand, with $1m of it pure profit.
YoY growth for a coffee brand building online: $1.8k months to $38k months.
New customers acquired across two sale events for a single brand.
Product descriptions written, optimised and shipped for a single catalogue.
Revenue uplift on organic product pages after a comparable content deployment.
Signals read per brand, per morning, before most agencies open their laptops.
04 How one person scales
The agency model throws people at the problem. I built infrastructure instead.
Because I kind of had to. I started this on my own, and back then I couldn't afford a team. So I built one.
Each night a pipeline pulls Shopify, Meta, Google and Klaviyo data for every brand I run. By 6am it's scored eight signals per brand and handed me a verdict—green, amber or red—and the areas I need to focus on. So I spend the day making calls only a human should make.
I named the flagship instance Greenlight (I had dreams of yelling "you've got a Greenlight to scale!"). It runs the portfolio every day, and it's the reason a solo operator can give 14+ brands more attention than a ten-person team.
“The site you're reading runs on the systems it describes. And Greenlight scored the whole portfolio at six this morning, like it does every day. (This page got a green).”
Twenty minutes. Your problem, my read.
Bring your store data, ad accounts—and where you think the bottleneck is. I'll tell you what I see, what I'd do first, and whether we're a fit. It'll be an easy 20 mins. Promise.