Your marketing works
while you sleep.
Growth systems for apparel, food, FMCG, and service brands. Your campaigns run overnight. You wake up to decisions, not to-do lists.
See How It Works20+ years across coffee, hospitality, and DTC. Published researcher. Builder of growth systems that scale. Drinks coffee.
The Loop
You already know how this goes.
The dashboard
It starts first thing in the morning, before you've had a coffee. Staring at Ads Manager wondering what to cut, what angle worked, why your MER blew out, and how to save it.
The agency
You've hired an agency and they sent you a report last month. Not sure if they've actioned anything yet. You'll find out months-end when they send their next report.
The backlog
You check your emails and freeze at how many there are to answer. You look at your list and see conversion rate work was meant to start last week, SEO blogs due this week (do we still call them blogs?) And you need new ads.
The loop
There's new packaging to consider, an EDM build for tonight, staff meetings to run, inventory to organise, invoices to pay, and you still don't know if your tracking fix from the other day is actually working yet.
You go back to your ads manager tab. You wonder which ad to cut. What angle worked. Why your MER blew out. How to save it ...
↻ Repeat tomorrow
The System
Greenlight was built to break that loop. It connects your revenue data, your ad platforms, your search, analytics and merchant data, and your email engine into one single intelligence layer—then works overnight so your morning starts with clarity instead of anxiety.
Here's how it works.
Evening
While you're closing down for the day, your campaigns are being analysed. Performance data from Shopify, Meta, Klaviyo and Google flows into a central intelligence layer. Patterns are identified. Problems are flagged. Tasks are generated—not vague recommendations, but specific work items with clear success criteria.
Overnight
The system runs while you sleep. Underperforming ads are identified and new budgets calculated. Email campaigns are drafted from your campaign plans. SEO briefs are built against your real search gaps, complemented by Google Ads that work in sync. Creative is evaluated against what's worked before, not what looked good on a feed last month.
Every output is quality-scored before it reaches you. Work that doesn't meet the standard gets reworked before morning. Nothing half-finished lands in your inbox.
Morning
You wake up to a briefing. Not a dashboard. And not raw numbers. A clear summary of what happened, what changed, and what needs your decision today. The analysis is already done. The recommendations are already formed. Your job is to approve, adjust, or redirect—not to become an analyst at 6am.
Retainer Tiers
Choose the level of support that fits where you are right now.
Foundation
This is for you if you're spending on Meta or Google and need someone calm, clear and experienced to manage it. You get proper paid channel management, monthly performance reporting that makes sense, ongoing campaign strategy and optimisation, and regular check-ins so you're never in the dark. No mystery metrics, no jargon—just competent management and clear reporting on what's working.
Growth System
This is for you if you want a growth engine, not a freelancer checking in once every few weeks. Everything in Foundation, plus overnight operations that work while you sleep, a morning intelligence briefing in your inbox before you finish your coffee, and multi-channel monitoring across Shopify, Meta, Google and email. When something needs attention, you're told before you notice. When there's an opportunity, it'll be flagged. Includes 10 Missions per month — scoped units of work, each with a clear objective and quality-scored output. Campaign strategy, email strategy, funnel strategy—all connected. This isn't project work with an end date. It's a system that compounds.
Strategic Partner
For brands doing $2M+ who need a fractional growth team, not another agency. Everything in Growth System, plus full growth strategy and quarterly planning, funnel architecture and CRO, complete Klaviyo strategy and execution, creative direction, and priority access when something urgent comes up. Includes 20 Missions per month with priority queue—plus system-generated Missions that identify and act on opportunities before you spot them. Operating as an extension of your team, not an outsider learning your brand every time we talk.
What's a Mission?
A Mission is a scoped, defined unit of work with a clear objective and a measurable output. Not a vague request—a specific deliverable with a quality gate.
Sprint Services
Not ready for a retainer? These Sprints are fixed scope and fixed price. No retainer required, same professional delivery.
Paid Media Audit
Full-funnel analysis of your Meta, Google or TikTok campaigns. Where you're leaking spend, where creative is fatiguing, and what to change first.
CRO Sprint
Conversion rate audit across your Shopify store—homepage, PDP, cart, checkout. Data-backed recommendations with a prioritised implementation plan.
Profitability Sprint
Build a daily profit equation so you know—every day, not every quarter—whether your marketing is making money or spending it.
Klaviyo Foundation Build
Welcome series, post-purchase flow, browse abandonment, winback. Built on your customer data, not templates. Delivered as draft flows ready for review.
SEO & AI Search Sprint
Technical audit, content gap analysis, and AI search visibility assessment. Where you rank, where you should rank, and the fastest path to get there.
AI Automation Sprint
Identify, scope, and build the automations that will save you the most time. Customer segmentation, reporting, content generation, campaign orchestration.
Brand & Creative Strategy
Positioning, messaging architecture, and creative direction grounded in your customer data—not vibes or a mood board. Delivered as a working brief your team can execute against.
Full Funnel Intensive
The complete package. Audit, strategy, and implementation across your entire marketing funnel—paid, organic, email, conversion, and retention.
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