01 Growth architect · ecommerce & digital marketing
One person. 14+ brands. Decisions in hours.
I'm Michael Cameron. I plan, build and run growth for ecommerce brands—paid media, strategy, analytics, and AI systems that do the heavy lifting so you don't have to.
02 Three ways in
The growth architecture. And the machinery behind it.
I mainly work in three ways: managed growth on retainer, a fixed-price AI build, or a diagnostic sprint when you want a problem found and fixed properly. Pick a door—it's nice inside.
Door 01
Growth Marketing
Paid media, email, analytics and creative strategy, run by the person who answers when you call (me). There's sprints for when you need a problem fixed, and retainers when you want the whole thing managed.
- Paid mediaMeta · Google · TikTok
- Email & Klaviyoflows · campaigns · segments · tracking
- Analytics & trackingserver-side · Elevar · GA4 · attribution
- Creative strategyangles · testing · personas/archetypes
Door 02
AI Implementation
AI is the layer that lets a small team act big and get results fast: the system does the work, so you're left with options instead of questions.
Usually you start with one scoped build—an idea, task or bottleneck you want implemented or solved. 24+ builds are already documented here, and yours will likely come straight from the problems your business keeps repeating.
Door 03
Sprints
A defined problem, solved in weeks or days, at a price agreed up front. Start here when you want an audit, plan or build without committing to the whole shebang.
- Paid Media Auditfrom $2,500
- CRO Sprintfrom $2,800
- Profitability Sprintfrom $3,500
- SEO & AI Search Sprintfrom $4,500
03 The numbers
One Black Friday sale for one brand, with $1m of it pure profit.
YoY growth for a coffee brand building online: $1.8k months to $38k months.
New customers acquired across two sale events for a single brand.
Product descriptions written, optimised and shipped for a single catalogue.
Revenue uplift on organic product pages after a comparable content deployment.
Signals read per brand, per morning, before most agencies open their laptops.
04 How one person scales
The agency model throws people at the problem. I built infrastructure instead.
Because I kind of had to. I started this on my own, and back then I couldn't afford a team. So I built one.
It starts with a pipeline I built that pulls Shopify, Meta, Google, and Klaviyo data for every brand I run. By 6am it's scored eight signals per brand, handed me a verdict—green, amber, or red—on daily performance and rolling trends, plus a clear task list on the areas I need to focus on. That lets me spend the day making the calls only a human should make, with the clarity I need to keep moving all those brands forward.
I named the flagship instance Greenlight ("You've got a Greenlight to scale!" I had dreams of yelling), and it's the reason a solo operator like me can give 14+ brands more attention than a ten-person team.
“The site you're reading runs on this system. And Greenlight scored the whole portfolio at six this morning, like it does every day. (And this page got a green.)”
Twenty minutes. Your problem, my read.
Bring your store data, ad accounts, and where you think the bottleneck is. I'll tell you what I see, what I'd do first, and whether we're a fit. It'll be an easy 20 mins. Promise.