Account structure review
Campaigns, ad sets, naming, budget splits and objective choices checked for duplication, drift and avoidable waste.
Sprint 2-week sprint
Paid Media Audit.
A forensic read of your Meta, Google or TikTok account: structure, tracking, budget allocation, creative fatigue and the first fixes I would make.
from $2,500 · audit + roadmap. Find the spend leaks before you keep feeding them.
from $2,5002 weeksfixed scope
01 What's included
A sprint with a hard edge: deliverables, decisions and next steps.
This is designed to produce something useful quickly. Not a vague advisory block, not a bloated strategy deck, and not a retainer disguised as a project.
Pricefrom $2,500
Timing2 weeks
Formataudit + roadmap
Audience and targeting analysis
Retargeting, prospecting, exclusions and expansion settings reviewed against the actual funnel stage they are meant to serve.
Creative performance breakdown
Creative fatigue, format mix, hook patterns and landing-page alignment reviewed so the next test is not just another variation.
Budget allocation assessment
Spend is read against intent, signal quality and likely upside, not just platform-reported ROAS.
Conversion tracking audit
Pixel, GA4 and ecommerce event quality checked so recommendations are not built on broken attribution.
Prioritised optimisation roadmap
A ranked fix list: what I would change first, what can wait, and what I would leave alone.
02 Process
How the sprint runs.
1
Account forensics
I review the live account, analytics and ecommerce data, then separate structural issues from normal performance noise.
2
Recommendations
I turn the findings into a short list of practical moves, ranked by impact, effort and risk.
3
Handover
You get the audit, the roadmap and enough context for your team, agency or me to execute without guesswork.
03 Fit
Best when there is already enough signal to make sharper decisions.
A
You spend enough for waste to matter
Usually $5k+/month on one paid channel, with enough data to distinguish a real issue from a bad week.
B
You need an independent read
Useful before changing agencies, restructuring an inherited account or deciding whether to scale.
C
You want the truth, not a pitch
If the account is fine, I will say that. If it is leaking, I will show you where.
04 FAQ
The questions that usually decide fit.
Q
Which platforms do you audit?
Meta, Google Ads and TikTok. Each platform is scoped separately; multi-platform audits can be bundled.
Q
Do you implement the changes?
The sprint is audit and roadmap. Implementation can be scoped afterwards or folded into a retainer.
Q
What access do you need?
View-only ad account access, GA4, Shopify or ecommerce analytics, and any tracking layer that affects conversion reporting.
Q
What if the account is fine?
Then you get validation and a smaller priority list. Most accounts still have a few expensive blind spots.
Q
How is this different from an agency review?
I am not defending the current setup or selling a standard replacement. The job is to tell you what is true.
Standalone if that is all you need. A doorway if the working style fits.
No pressure to turn a sprint into a retainer. The useful outcome is clarity either way: what to fix, what to ignore, and whether the bigger system makes sense.