Paid Media Audit
Full-funnel analysis of your Meta, Google or TikTok campaigns. Where you're leaking spend, where creative is fatiguing, and what to change first.
What's Included
The Process
Week 1: Account Forensics
Deep dive into your account structure, campaign setup, targeting, creative performance, and tracking. I analyse what's working, what's not, and where your budget is leaking.
Week 2: Strategy & Recommendations
Develop specific, actionable recommendations for campaign restructure, audience refinement, creative direction, and budget reallocation. Prioritised by impact and effort.
Delivery & Implementation Plan
Present findings with clear next steps. You'll get a documented roadmap you can implement yourself or hand to your team/agency.
Who This Is For
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Brands spending $5K+/month on ads but not confident the money is working as hard as it should.
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Teams who've inherited an account and need an objective assessment before making changes.
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Businesses considering switching agencies and want an independent audit first.
FAQ
Which platforms do you audit?
Meta (Facebook/Instagram), Google Ads, and TikTok. Each platform is priced separately. If you need multiple platforms audited, I can bundle at a discount.
Will you implement the changes?
This is audit + recommendations only. If you want implementation support, I can scope ongoing management or a follow-up sprint.
What access do you need?
View-only access to your ad account, Analytics/GA4, and any conversion tracking tools you're using (e.g., Shopify, Klaviyo). I'll send a detailed access checklist when you book.
How is this different from an agency review?
I'm not trying to win your business or justify my approach. This is an objective, forensic analysis focused on what will actually improve performance—not what's easiest to sell.
What if you find the account is fine?
Then I'll tell you. But even well-run accounts have optimisation opportunities. You'll still get strategic recommendations and validation that you're on the right track.
Find out where your budget is leaking.
Book the Paid Media Audit and get a forensic breakdown of what's working, what's not, and what to change first.
Book This Sprint