Work Selected systems
Shipped. Still running.
Ten entries, each with the numbers it produced. Clients stay anonymous here by default; the numbers hold up without names.
A $2m Black Friday with $1m of profit
One sale event for a specialty coffee brand: offer architecture, budget curves and a daily revenue target for every day of the sale, read against actuals each morning. The result cleared $2m in sales and $1m in profit. The mid-year sale for the same brand also runs seven figures, with its strongest stretch averaging $126k a day across twenty days.
$1.8k months to $38k months in a year
A roaster in rebuild: May 2025 closed at $1,775 in online revenue from 28 orders. May 2026 closed at $37,952 from 470 orders, with Meta, Google and Klaviyo run as one system. A 21× year-on-year multiple, built on evergreen creative and signal-led budget moves rather than a single lucky sale.
9,300 new customers from two sale events
For one brand, the June sale and Black Friday were treated as acquisition events rather than discount events. Combined they brought in 9,300 new customers, $500k of post-sale revenue from those cohorts, and a 10.6% conversion rate into coffee subscriptions from the June intake.
Parts-finder agent for an automotive accessories brand
A 600-plus SKU catalogue where buying the wrong part means a return. An LLM intent layer over verified fitment data now answers like a counter salesman with twenty years in. Search became the highest-converting entry point on the site.
4,134 product descriptions for one catalogue
A content engine tuned to the brand's voice rewrote an entire catalogue: titles, descriptions and metadata, every page checked before it shipped. A comparable deployment correlated with a 37.5% revenue uplift on organic product pages.
Post-sale momentum for a gourmet pantry brand
The quiet week after Black Friday is where most brands hand back their gains. This one banked $40k in the eight days after the sale ended, because the retention layer was built before the sale started.
Persona system for a four-brand portfolio
Reviews, community groups and DMs mined into persona and messaging frameworks, then validated against 90 days of order data. The personas describe buyers who exist, with receipts. The corpus now powers an on-site answer layer.
Server-side tracking and offline conversion sync
Elevar server-side installs for ecommerce brands and a HubSpot-to-Google Ads offline conversion sync for a lead-gen business. Ad platforms finally optimising toward sales that actually happened.
EOFY campaign architecture for a 4WD gear brand
Full-funnel sale structure: offer architecture across 70-plus creatives, budgets ramping on a pre-set curve, and a performance read against target from lunchtime on day one. Day one finished at 185% of its revenue target.
Greenlight, the portfolio operating system
The in-house build that reads eight signals per brand every morning and hands down a verdict. It has run every brand on this page, every day, for the life of the engagement. Documented in full on its own page.