Shipped. Still running.

One sale event for a specialty coffee brand: offer architecture, budget curves and a daily revenue target for every day of the sale, read against actuals each morning. It cleared $2m in sales and $1m in profit. The mid-year sale for the same brand also runs seven figures, with its strongest stretch averaging $126k a day across twenty days.

A roaster in rebuild: May 2025 closed at $1,775 in online revenue from 28 orders. May 2026 closed at $37,952 from 470 orders, with Meta, Google and Klaviyo run as one system. A 21× year-on-year multiple, built on evergreen creative and signal-led budget moves rather than a single lucky sale.

For one brand, the June sale and Black Friday were treated as acquisition events rather than discount events. Combined they brought in 9,300 new customers, $500k of post-sale revenue from those cohorts, and a 10.6% conversion rate into coffee subscriptions from the June intake.

A 600-plus SKU catalogue where buying the wrong part means a return. An LLM intent layer over verified fitment data now answers like a counter salesman with twenty years in. Search became the highest-converting entry point on the site.

A content engine tuned to the brand's voice rewrote an entire catalogue: titles, descriptions and metadata, every page checked before it shipped. A comparable deployment correlated with a 37.5% revenue uplift on organic product pages.

The quiet week after Black Friday is where most brands hand back their gains. This one banked $40k in the eight days after the sale ended, because the retention layer was built before the sale started.

Reviews, community groups and DMs mined into persona and messaging frameworks, then validated against 90 days of order data. The personas describe buyers who exist, with receipts. The corpus now powers an on-site answer layer.

Elevar server-side installs for ecommerce brands and a HubSpot-to-Google Ads offline conversion sync for a lead-gen business. Ad platforms finally optimising toward sales that actually happened.

Full-funnel sale structure: offer architecture across 70-plus creatives, budgets ramping on a pre-set curve, and a performance read against target from lunchtime on day one. Day one finished at 185% of its revenue target.

The in-house build that reads eight signals per brand every morning and hands down a verdict. It has run every brand on this page, every day, for the life of the engagement. Documented in full on its own page.