Five core flows
Welcome, abandoned cart, post-purchase, browse abandonment and winback built with sensible logic.
Sprint 3-week sprint
Klaviyo Foundation Build.
Core Klaviyo flows built from how customers actually buy: welcome, abandoned cart, post-purchase, browse abandonment and winback.
from $4,000 · setup + strategy. Build the flows that should have been running already.
from $4,0003 weeksfixed scope
01 What's included
The five flows that should already be running—built, segmented and live.
Get the automated revenue working before you spend another hour on one-off campaigns.
Pricefrom $4,000
Timing3 weeks
Formatsetup + strategy
Template direction
Email layouts and content structure aligned to the brand and the job of each flow.
Segmentation setup
Customer groups built from behaviour, lifecycle stage and purchase history.
List growth framework
Forms and capture logic reviewed so list growth doesn’t come at the cost of quality.
Benchmarks
A baseline for revenue, open/click behaviour and flow health so future optimisation has context.
Campaign rhythm
A simple campaign calendar and operating guidance for what to send after the flows are live.
02 Process
How the sprint runs.
1
Map the buying path
I review the brand, products, customer moments and existing Klaviyo setup.
2
Build the foundations
Flows, segments and templates are built or rebuilt inside Klaviyo.
3
QA and handover
Everything is tested, documented and handed over with benchmarks and next steps.
03 Fit
Best when Klaviyo's installed but underperforming, and the default flows are carrying more than they should.
A
Klaviyo exists but underperforms
You have the tool, but flow revenue lags behind the traffic and customer base.
B
Default flows are doing too much work
The current setup is thin, generic or held together by old assumptions.
C
You need foundations before campaigns
Campaigns work better when the automated lifecycle carries its share behind them.
04 FAQ
The questions that usually decide fit.
Q
Do I need Klaviyo already?
Yes, or a clear plan to move. Migration can be scoped if needed.
Q
Do you write the copy?
Yes. Flow copy is drafted in your brand voice and reviewed before go-live.
Q
What if flows already exist?
I keep what works, rebuild what’s dragging, and make the system coherent.
Q
Does this integrate with Shopify?
Yes. Shopify event data, products, carts and purchases are part of the build.
Q
What should I expect?
Well-built flows often drive 20–30% of email revenue, with abandoned-cart alone recovering 10–15% of lost sales. Exact numbers depend on traffic, list quality and offer strength.
The build is a foundation. Campaigns and lifecycle work sit on top of it when you're ready.
Five core flows go live, your list gets segmented, and you keep a campaign rhythm that actually holds.