Audience research
Customer data, reviews, interviews or social signals turned into usable patterns.
Sprint 4-week sprint
Brand & Creative Strategy.
Audience research, positioning, messaging and creative direction that your team can actually execute: briefs, shot lists, angles and language pulled from real customer signals.
from $6,500 · strategy + creative direction. Creative direction grounded in customers, not mood boards.
from $6,5004 weeksfixed scope
01 What's included
The customer, the message and the angles—on paper, so the whole team literally works from the same page.
Get what the founder knows about the customer out of their head and into briefs the team can run.
Pricefrom $6,500
Timing4 weeks
Formatstrategy + creative direction
Personas and archetypes
Two or three customer frames your team will actually open.
Messaging framework
The words, objections, proof points and emotional triggers your creative needs to carry.
Creative brief templates
Repeatable brief formats so future creative starts sharper.
Shot and production guidance
Practical direction for what to capture, show and say across formats.
Platform content strategy
How the message should adapt across paid social, landing pages, email and organic content.
02 Process
How the sprint runs.
1
Research
I gather the customer and market evidence that should shape the creative.
2
Strategy
The evidence becomes positioning, personas, messaging and angle territory.
3
Creative direction
Your team gets briefs, shot lists and a practical workshop on how to use the framework.
03 Fit
Best when the creative is busy but lacks direction, strategy or insight, and everyone needs the same picture of who you're talking to.
A
Creative output is busy but blunt
The team keeps shipping assets, but the message underneath never sharpens.
B
The founder knows the customer and the team needs the same picture
This translates intuition into a working system others can use.
C
Paid social needs better angles
Best when the account has enough ads and still needs stronger reasons to care.
04 FAQ
The questions that usually decide fit.
Q
How many personas do you create?
Usually two or three. More than that tends to blur focus rather than improve it.
Q
What's the difference between personas and archetypes?
Personas are demographic and behavioural profiles. Archetypes are the deeper psychological patterns and motivations. Both are useful — I deliver what makes sense for your brand.
Q
Do you create the ads?
No. It covers research, strategy and direction. Production can be scoped separately if needed.
Q
How do you research?
Customer data, reviews, interviews or surveys where available, competitor analysis and social listening.
Q
What do I leave with?
A usable strategy and creative direction pack, not a decorative brand book.
Q
Can this work for B2B?
Yes. The mechanics still come back to motivation, language, objections and proof.
The strategy is the deliverable. Every shoot and campaign that follows runs off it.
You come away with personas and archetypes grounded in real customers, a messaging framework, and brief templates the team can pick up and run.