Brand & Creative Strategy
Positioning, messaging architecture, and creative direction grounded in your customer data—not vibes or a mood board. Delivered as a working brief your team can execute against.
What's Included
The Process
Week 1: Research & Immersion
Deep dive into your audience through customer interviews, surveys, social listening, and competitor analysis. Synthesise insights into what actually motivates your customers.
Week 2: Persona & Strategy Development
Develop detailed personas and archetypes. Map emotional triggers, pain points, and aspirations. Create messaging framework that resonates with how your audience actually thinks and talks.
Week 3: Creative Direction & Briefs
Translate strategy into actionable creative briefs, shot lists, and production guides. Your team (or creative partners) will know exactly what to create and why.
Week 4: Delivery & Workshop
Present full strategy deck with personas, messaging framework, and creative direction. Includes working session with your team to ensure everyone understands how to use the framework.
Who This Is For
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Brands creating content without a clear understanding of who they're speaking to—and guessing isn't cutting it anymore.
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Teams with creative talent but no strategic direction—so the output is beautiful but doesn't convert.
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Founders who know their audience intuitively but need help articulating it so their team can execute consistently.
FAQ
How many personas do you create?
Typically 2-3 core personas. More than that becomes unwieldy. The goal is clarity and focus, not comprehensive coverage of every possible customer type.
Do you create the actual creative?
No. This sprint is research + strategy + creative direction. I provide the briefs, shot lists, and frameworks. Your team (or creative partners) executes the production.
How do you conduct the research?
Combination of customer interviews, surveys, social listening, review mining, and competitor analysis. I'll need access to your customers and existing data sources.
What's the difference between personas and archetypes?
Personas are demographic and behavioural profiles. Archetypes are the deeper psychological patterns and motivations. Both are useful. I deliver what makes sense for your brand and goals.
Can this work for B2B brands?
Absolutely. The process is the same—understand who you're speaking to, what motivates them, and how to communicate in a way that resonates. B2B buyers are still humans making emotional decisions.
Turn audience insight into creative direction that converts.
Book the Brand & Creative Sprint and get a strategy grounded in data, not assumptions.
Book This Sprint