Daily profit equation
A working operating view that connects revenue, spend, product cost and fulfilment cost.
Sprint 3-week sprint
Profitability Sprint.
A daily profit equation for ecommerce operators who can see revenue and ad spend, then still have to guess whether yesterday made money.
from $3,500 · model + calibration. ROAS gives a clue. Profit makes the call.
from $3,5003 weeksfixed scope
01 What's included
Built for ecommerce operators who can see revenue and ad spend, but need clarity on whether yesterday actually made money.
Boil a pile of costs down to one number: net profit, ie: did you make money today.
Pricefrom $3,500
Timing3 weeks
Formatmodel + calibration
Contribution margin view
SKU or category-level margin so budget decisions understand volume and what actually sold.
Channel-level read
Meta, Google, email and organic performance read against profit alongside platform revenue.
Breakeven calculator
Campaign and channel thresholds so you know what CPA or MER is actually safe.
Cost inputs
COGS, shipping, returns, fees and practical assumptions documented rather than hidden in someone’s head.
Team handover
A walkthrough and documentation so the model can keep being used after the sprint.
02 Process
How the sprint runs.
1
Map the costs
We gather the messy inputs: COGS, shipping, return rates, payment fees and platform costs.
2
Build and validate
The model is checked against real trading data until it is believable enough to use.
3
Handover and tune
Your team gets the view, the assumptions and the watch-outs for future changes.
03 Fit
Best when revenue looks healthy, but profit is a question mark, and you can see paid media doing something, you just don't know what.
A
Revenue shows up before profit
You can see sales daily, while margin only becomes clear later.
B
Paid media decisions need margin
A small COGS or shipping miss changes whether a campaign should scale.
C
The business has outgrown gut feel
The model can start rough. The assumptions need to be explicit enough to guide decisions.
04 FAQ
The questions that usually decide fit.
Q
Is this accounting software?
It sits alongside Xero or MYOB, not instead of them. Your accountant handles compliance; this gives the team a daily read on whether marketing is making money.
Q
What data do I need?
COGS, shipping costs, returns, payment/platform fees and enough order data to validate the model.
Q
What if COGS are messy?
Then Week 1 starts there. A rough but explicit model is usually better than pretending ROAS equals profit.
Q
Does it connect to ad decisions?
Yes. You want breakeven and contribution clear before you scale spend.
Q
What happens after delivery?
You own the model. If you move into a retainer, profit becomes part of the daily decision layer.
The model is yours to keep. It can also become the number we steer every budget call by.
By the end, you've got a breakeven view you trust, a channel-level picture of what's actually making money, and the first calls that flow from it.