Profitability Sprint
You know your revenue and you know your ad spend, and you're pretty happy with your ROAS. But do you know your profit? Are you actually making money or slowly burning cash. This sprint builds the equation so you never have to guess again.
What's Included
The Process
Week 1: Data Mapping & Connection
Audit your cost structure—COGS per SKU, shipping tiers, return rates, platform fees, payment processing. Connect Shopify revenue and order data, ad platform spend, and any existing cost data. Map every dollar in and every dollar out.
Week 2: Equation Build & Validation
Build the daily profit equation that pulls live data from your connected platforms and produces a real P&L—not a revenue report with some costs subtracted after the fact. Validate against your actual bank statements and accounting data. If the numbers don't match your accountant's, I fix it until they do.
Week 3: Delivery & Calibration
Deliver the working system with contribution margin breakdowns by product, channel, and campaign. Walk your team through how to read it, what the levers are, and what to watch. Two weeks of follow-up support to refine as real data flows through.
Who This Is For
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Brands tracking revenue religiously but realising they can't answer "are we actually profitable this month?" without waiting for their accountant.
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Founders who've scaled past the point where gut feel on margins is good enough—they need the daily number, not the quarterly surprise.
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Businesses running paid media where the difference between a profitable campaign and a loss-making one comes down to $3 in shipping costs they never factored in.
FAQ
Isn't this what my accountant does?
Your accountant tells you what happened last quarter. This tells you what happened yesterday. The profit equation runs daily—you see margin erosion the day it starts, not three months later in a BAS.
What data do I need to provide?
COGS per product (or per category if SKU-level isn't available), shipping cost tiers, return rate data, and platform/payment processing fees. If you don't have clean COGS data, I'll help you build it during Week 1.
Does this replace my accounting software?
No. This sits alongside Xero/MYOB/QuickBooks—it's an operational tool, not a compliance tool. Your accountant handles tax and reporting. This handles the daily question of whether your marketing is making money or spending it.
What if my COGS vary by supplier or batch?
I'll build the equation to handle weighted averages or supplier-specific costs. The goal is accuracy you can trust, not a simplified model that looks clean but lies to you.
How does this connect to Greenlight?
Inside a Growth System or Strategic Partner retainer, the profit equation feeds directly into Greenlight. Budget recommendations factor in actual margin—not just MER. The system knows the difference between a $50 sale at 60% margin and a $50 sale at 15% margin, and allocates spend accordingly.
ROAS is great. Profit is better.
Book the Profitability Sprint and know—every single day—whether your marketing is making money or spending it.
Book This Sprint