Heuristic site analysis
Key templates reviewed for clarity, friction, decision support, trust, offer strength and mobile usability.
Sprint 2-week sprint
CRO Sprint.
A conversion-rate sprint across your Shopify store: homepage, PDP, cart, checkout and the journey between them.
from $2,800 · audit + recommendations. Find the page, step or message costing you orders.
from $2,8002 weeksfixed scope
01 What's included
A sprint with a hard edge: deliverables, decisions and next steps.
This is designed to produce something useful quickly. Not a vague advisory block, not a bloated strategy deck, and not a retainer disguised as a project.
Pricefrom $2,800
Timing2 weeks
Formataudit + recommendations
Journey mapping
The path from paid click to product view to cart is mapped so drop-offs are tied to actual moments.
Friction diagnosis
Confusing copy, weak hierarchy, poor merchandising and checkout hesitation points are separated from cosmetic preferences.
Mobile audit
The mobile version gets its own pass because that is where most ecommerce traffic actually makes the decision.
Test hypotheses
The biggest opportunities become clear A/B test or implementation briefs.
Priority roadmap
Fixes are ranked by impact and effort, so you do not burn dev time on the wrong thing first.
02 Process
How the sprint runs.
1
Evidence review
I read analytics, Shopify data, recordings or heatmaps where available, plus the actual live site experience.
2
Fix design
I shape the findings into practical page, copy and flow recommendations.
3
Handover
You get the roadmap, test hypotheses and implementation notes your designer or developer can use.
03 Fit
Best when there is already enough signal to make sharper decisions.
A
Traffic is not the problem
You have enough qualified traffic, but the store is not turning enough of it into revenue.
B
A redesign is coming
Useful before you spend heavily on a redesign and accidentally rebuild the same conversion problem.
C
You can act on fixes
This works best when someone can actually implement the recommendations after the sprint.
04 FAQ
The questions that usually decide fit.
Q
Do you implement the changes?
This sprint is analysis and direction. I can scope implementation when the fix list is known.
Q
What tools do you use?
GA4, Shopify data, heatmaps, session recordings and manual heuristic review. If you lack tooling, I can still audit the core experience.
Q
How do you prioritise fixes?
Impact versus effort. Quick wins first, then heavier structural changes where the upside justifies the build.
Q
Will you run A/B tests?
The sprint includes test hypotheses. Test management can be scoped separately if the volume supports it.
Q
Is this Shopify-specific?
Most of my CRO work is Shopify, so recommendations stay practical inside Shopify constraints.
Standalone if that is all you need. A doorway if the working style fits.
No pressure to turn a sprint into a retainer. The useful outcome is clarity either way: what to fix, what to ignore, and whether the bigger system makes sense.