CRO Sprint—Conversion Rate Optimisation
Conversion rate audit across your Shopify store—homepage, PDP, cart, checkout. Data-backed recommendations with a prioritised implementation plan.
What's Included
The Process
Week 1: Analysis & Discovery
Review analytics, heat maps, and user behaviour. Conduct heuristic analysis of key conversion paths: homepage, product pages, cart, checkout. Identify friction points and quick wins.
Week 2: Recommendations & Prioritisation
Develop specific, actionable recommendations for design, copy, layout, and flow improvements. Prioritised by impact vs effort. Include A/B test hypotheses for biggest opportunities.
Delivery & Implementation Guidance
Present findings with detailed documentation. Provide wireframes or mockups for key changes. Hand over with clear implementation steps your team can execute.
Who This Is For
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Brands getting traffic but conversion rates aren't where they should be.
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Teams about to redesign their site and want data-driven direction before investing in development.
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Businesses that have a gut feeling something's not working—but need someone to identify what and why.
FAQ
Do you implement the changes yourself?
This sprint is analysis + recommendations. I provide detailed specs your designer or developer can implement. If you need implementation support, I can scope ongoing engagement.
What tools do you use?
I'll review your Analytics/GA4, heat maps (Hotjar, Clarity), and any session recording tools you have. If you don't have these, I can recommend free options to get set up.
How do you prioritise what to fix first?
Impact vs effort. I focus on changes that will meaningfully improve conversion without requiring a complete rebuild. Quick wins first, then bigger strategic plays.
Will you run the A/B tests?
This sprint includes A/B test recommendations and hypotheses. If you want me to run and manage the tests, I can scope ongoing optimisation support.
What if my site is on Shopify?
Most of my CRO work is on Shopify. I understand the platform's constraints and opportunities. Recommendations will be practical and implementable within Shopify's ecosystem.
Your traffic deserves a better conversion rate.
Book the CRO Sprint and find out exactly where your funnel is leaking—and what to fix first.
Book This Sprint