One operator · 14+ brands · Gold Coast

THE WORK · REAL NUMBERS

The numbers, with the receipts attached.

Every result on this page came off a real store I run—measured in Shopify order data, not a slide deck. Clients stay anonymous here by default; I'll happily put names to any of these on a call.

See all ten results, with how each was measured ›

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Goes straight to me, Michael. No newsletter, no sales sequence, no call required.

I read and answer these myself, so I take a handful a week.

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  • A $2m Black Friday with $1m of it profit—offer architecture, budget curves and a daily revenue target, read against actuals every single morning of the sale.
  • A coffee brand rebuilt from $1.8k months to $38k months inside a year—$1,775 off 28 orders in May 2025 to $37,952 off 470 orders in May 2026, verified same month year-on-year.
  • 9,300 new customers from two sale events, $500k of post-sale revenue from those cohorts, and 10.6% of the June intake converting into subscriptions.
Real resultAn EOFY campaign for a 4WD gear brand hit 185% of its day-one revenue target—70+ creatives on a pre-set budget curve, read against target from lunchtime.

Real numbers, from real brands.

$2m Black Friday, $1m of it profit
specialty coffee brand
$1.8k→$38k months in a year
specialty coffee roaster
4,134 product descriptions, +37.5% on organic
automotive catalogue

Anonymised by default. See all ten, and how I measured each one.