AI module RFM Sync
RFM Sync:
Customer segments were stale between campaign cycles, so email targeting lagged behind what people were actually doing.
Built from a real problem RFM Sync
The work behind the module.
I built nightly RFM scoring that rebuilds customer groups and pushes the segments worth acting on into Klaviyo.
Email audiences move with the customer base. Winback, VIP and retention work stop depending on last month’s export—if it existed at all.
It reads the source material, handles the repeatable work, and stops for review before judgement or money gets involved.
“Various versions of this exist in Shopify and Klaviyo—I automated it to actually work.”
Bring the messy version. I’ll tell you where I’d start.
The FOMO, the half-built experiment, the broken workflow, or the grand idea—bring that. We’ll shape the first build from there.