AI module VOC Miner
VOC Miner:
Reviews, DMs and customer comments were full of buying moments, objections and phrases the brand should have been using.
Built from a real problem VOC Miner
The work behind the module.
I built a module that clusters customer language into personas, archetypes, objections, proof points and message angles.
Creative and brand work starts closer to the customer. There’s less invented persona theatre, more language people have already used with their own money on the line.
It reads the source material, handles the repeatable work, and stops for review before judgement or money gets involved.
“Probably the most used module I have, because it so clearly shows what your customer wants, in their own language.”
Bring the messy version. I’ll tell you where I’d start.
The FOMO, the half-built experiment, the broken workflow, or the grand idea—bring that. We’ll shape the first build from there.