Free for Australian DTC brands
Get a free game plan for your store.
Roadmap sprint from $2,500 · ongoing intelligence from $3,000/mo—every number's published.
I'll go through your store the way I go through a client's—the ads, the tracking, the product feed and the site itself—and send back what's already working, where you could push harder, and the quickest wins first, in dollar terms wherever the numbers let me. You'll have it in your inbox within 48 hours. It's free, and it comes straight from me.
See how I actually work ›How it works
- 1Today—send through your store URL and your email. That's all I need to start.
- 2I go through it the same way I would for a paying client—across the ads, the tracking, the feed and the site.
- 3Your game plan is back within 48 hours, with real numbers next to the findings wherever the data allows.
- The last one found a store's upsell module switched off by one bad line of code—no error showing anywhere, live for 17 days.
- 24+ AI modules are already running across 14+ brands, doing the work every day.
- Whatever comes back is yours to keep, whether we ever work together or not.
A REAL ONE
Here's what you'd get back.
This is a real game plan with the brand's name taken out—an established Australian leather goods brand. Yours will be about your store.
Here's how theirs reads—
- 1What's already working. You've already done the hard part—people find this store and they buy from it, the site's clean and it's clearly had care put into it over time, and the fundamentals underneath are solid. What we found is one feature sitting switched off.
- 2The quickest win. The store is loading two copies of jQuery on every page. The newer copy has a security checksum that doesn't match the real file, so every browser quietly declines to run it—no error shows anywhere, and that's why nobody's caught it. Because it never runs, the on-page upsell module never fires. It's the store's main lever for average order value, so it's the fastest money available right now, and it comes back on with one line of code.
- 3What it's worth. Two numbers put a dollar figure on it: monthly sessions, and the attach rate the upsell module was pulling before it went quiet. Both live in the brand's own analytics, and once I've got them the figure takes minutes to build.
Yours covers the ad account, the tracking, the product feed and the site itself, the same way.—Michael
What's already in production
Every price public. Roadmap sprint from $2,500. Core builds $5,000–$9,000. Custom from $12,000. Intelligence retainer $3,000/mo.
See every price ›
Michael Cameron—20+ years operating, 14+ brands live, one long-running computer habit.
I work in the stack you already use—Shopify · Klaviyo · Meta · Google Ads · GA4.