Heuristic site analysis
Key templates reviewed for clarity, friction, decision support, trust, offer strength and mobile usability.
Sprint 2-week sprint
CRO Sprint.
A conversion-rate sprint across your Shopify store: homepage, PDP, cart, checkout and the path between them.
from $2,800 · audit + recommendations. Find the page, step or message costing you orders.
from $2,8002 weeksfixed scope
01 What's included
A sprint with a hard edge: deliverables, decisions and next steps.
The sprint has a job: get from messy question to a finished piece of work without dragging you into a retainer.
Pricefrom $2,800
Timing2 weeks
Formataudit + recommendations
Path mapping
The path from paid click to product view to cart is mapped so drop-offs are tied to actual moments.
Friction diagnosis
Confusing copy, weak hierarchy, poor merchandising and checkout hesitation points are separated from cosmetic preferences.
Mobile audit
The mobile version gets its own pass because that is where most ecommerce traffic actually makes the decision.
Test hypotheses
The biggest opportunities become clear A/B test or implementation briefs.
Priority roadmap
Fixes are ranked by impact and effort, so you don’t burn dev time on the wrong thing first.
02 Process
How the sprint runs.
1
Evidence review
I read analytics, Shopify data, recordings or heatmaps where available, plus the actual live site experience.
2
Fix design
I shape the findings into practical page, copy and flow recommendations.
3
Handover
You get the roadmap, test hypotheses and implementation notes your designer or developer can use.
03 Fit
Best when there is already enough signal to make sharper decisions.
A
Traffic is already coming
Qualified traffic is arriving, but too little of it becomes revenue.
B
A redesign is coming
Do this before a redesign, so the old conversion problem doesn’t get rebuilt in nicer clothes.
C
You can act on fixes
This works best when someone can actually implement the recommendations after the sprint.
04 FAQ
The questions that usually decide fit.
Q
Do you implement the changes?
This sprint is analysis and direction. I can scope implementation when the fix list is known.
Q
What tools do you use?
GA4, Shopify data, heatmaps, session recordings and manual heuristic review. If you lack tooling, I can still audit the core experience.
Q
How do you prioritise fixes?
Impact versus effort. Quick wins first, then heavier structural changes where the upside justifies the build.
Q
Will you run A/B tests?
The sprint includes test hypotheses. Test management can be scoped separately if the volume supports it.
Q
Is this Shopify-specific?
Most of my CRO work is Shopify, so recommendations stay practical inside Shopify constraints.
A sprint can stand alone. If the working style fits, it can also become the first piece of the wider system.
Either way you leave with the sharper version of the problem, the first fixes, and a clear view of whether there’s more worth building.